Editorial Strategy
Editorial Structure: The Narrative Architecture
Chronological Division
The project covers six major periods:
1. Antiquity (3000 BCE - 476 CE)
2. Middle Ages (476 - 1492)
3. Renaissance and Early Modern Period (1492 - 1789)
4. Industrial Revolution (1789 - 1945)
5. Digital Era (1945 - 2000)
6. Contemporary Artificial Intelligence (2000 - present)
Narrative Structure: The Three-Movement Model
Each article follows a three-part architecture:
Movement 1: Past (Historical Context)
- Setting the scene of the era
- Introducing the actors
- Describing the innovation
Movement 2: Present (Current Resonance)
- Connection to contemporary AI
- Legacy of the innovation
- Questions raised today
Movement 3: Beyond (Perspectives)
- Possible extensions
- Open questions
- Invitation to reflection
Extended Metaphors: Anchoring the Abstract
Principle: Each article develops an extended metaphor that runs through all three movements.
Example: To explain Hero of Alexandria's automata, the metaphor of the "mechanical theater" helps convey the notion of sequential programming without using anachronistic vocabulary.
Objective: Make complex technical concepts memorable.
User Research and Segmentation
The Five Audience Segments
| Segment | Characteristics | Preferred Format |
|---|---|---|
| Curious general public | General culture, no tech background | Web article + podcast |
| Professionals in transition | Expertise in other fields, career change | Podcast (mobility) |
| Students and recent graduates | Digital culture, seeking meaning | Video (future) + article |
| Teachers and trainers | Need for educational resources | Article (referenceable) |
| Curious seniors | Available time, classical culture | Podcast + long article |
Distribution Strategy: Multi-Platform and Targeted
Each platform requires an adaptation of the message:
Reddit: Tech + history communities, casual tone, focus on technical + historical aspects
LinkedIn: AI professionals + managers, expert tone, angle on leadership and transformation
WhatsApp: Personalized distribution by affinity, short messages + direct link, precise targeting
Benchmarking and Positioning
Analysis of similar high-performing content:
- Long-form formats like Thinkerview, France Culture (podcast)
- In-depth articles like Médiapart, Le Monde Diplomatique (written)
- Educational videos like Nota Bene, Science Étonnante (video, future)
Differentiating positioning: The only project combining historical rigor + narrative accessibility + non-Western focus on a 2,000-year scale.